The makers of Kangana Ranaut’s movie ‘Thalaivi’ need to release its Hindi model on OTT simply two weeks after its release in theatres. While its Tamil and Telugu variations will probably be streamed on OTT 4 weeks after its release in theatres. The cause for this resolution of the makers is believed to be that cinemas are open in all the states in South India, however in Maharashtra, which is taken into account to be the greatest market of Hindi movies, cinemas haven’t opened but after the second wave of Kovid. This is the cause why the makers need to compensate for that loss by releasing the Hindi model of ‘Thalaivi’ on OTT as quickly as potential.
Why not a four-week window like ‘bell backside’?
On the different hand, theater homeowners say they get a four-week release window for ‘Thalaivi’ like ‘bell backside’. Experts additionally imagine that the cinema halls could not release ‘Thalaivi’ this week, however some theaters could release it subsequent week. However, until the time of writing the information, ‘Thalaivi’ has been introduced to be launched solely in choose theatres.
Everyone is ready for Maharashtra
Talking about this, movie commerce analyst Komal Nahta says, “Before the release of Kangna’s film Thalaivi, all the controversy about its release on OTT in just two weeks is happening due to the non-opening of theaters in Maharashtra right now, because of the film’s release. The makers feel that due to Maharashtra not opening, they will suffer a big loss even before the release. They want to compensate for this by bringing the film on OTT within 15 days of cinema release and taking extra money from them. I think once things get back to normal and cinemas across the country open with 100% capacity, everything will be back to normal and the OTT release window of films will again be 8 weeks like the pre-covid era. Which is now 4 weeks. It is expected that cinemas in Maharashtra will also open in the next two-four weeks. Cinemawalas have already reduced the release window of OTT from 8 weeks to 4 weeks due to Kovid. Now it is difficult for them to reduce it too.
‘This will also harm the cinematographer’
Producer and film business analyst Girish Johar says, “Bollywood films are suffering a lot due to the non-opening of cinemas in Maharashtra. In fact, due to the presence of about 3-4 thousand screens in Maharashtra, Hindi films are losing about 30-40 percent of their collection even before their release. This is the reason why the producers want to make up for that loss by releasing the films on OTT as soon as possible. But this will also hurt the cinema people a lot. This is the reason why cinemas who have already reduced the OTT release window from 8 weeks to 4 weeks are not ready to reduce it. On the other hand, Telugu filmmakers have kept an OTT release window of 3 weeks for some films. I believe it should be the same 4 weeks across the country. On the other hand, if we talk about Thalaivi, then some cinematographers may release it next week.
Kangana Ranaut mentioned – This is my Mahabharata, Uddhav Thackeray will probably be ruined